Swipe Health is excited to announce the launch of mymedicalaffairs.com – or MyMA for short. MyMA shall be a central online locale where medical...

How a selfless act on sport's biggest stage can be leveraged to benefit our own professional and social networks...

This was a hard-hitting quote from an Australian KOL during a recent webinar hosted by APPA* when discussing online meetings with MSLs and Industry. It’s...

You know those eDMs you’re sending out, the HCP hubs, apps, resources and webinars you’re trying to promote to your target clinicians? Guess who...

Last year the landscape of pharma sales and marketing fundamentally changed. I’m not here to tell you what you already know, but to share...

Whilst not quite as common a phenomenon as they once were, End of Year(EOY) budgets can occasionally leave brand teams scrambling to figure out...

If virtual advisory boards were once an experimental concept or after-thought, COVID-19 has driven the acceleration of pharmaceutical digitalisation, with numerous brand teams repurposing...

Something that has long troubled pharma brand teams, is the fact that whilst our industry creates such well-researched, creative and pragmatic digital resources for...

Social media has changed the way we interact with people, brands and information. By the nature of their design, platforms such as Youtube, Facebook...

In recent years, I’ve met with many Pharmaceutical leaders who share the same vision, to transform their traditional, slow and complex organisation into a...

  In 1928 the ‘pioneer of marketing’ John Wannamaker was famously quoted: “Half the money I spend on advertising is wasted; the trouble is,...

Excuse the cheesy title, This iconic film was on TV last night and it triggered what I believe to be a pivotal thought… Few...