Swipe Insights - Swipe Health

Regular snapshots of our thoughts regarding what's trending in healthcare marketing, and the associated impact on your HCPs, your patients and your marketing efforts.

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Flexible marketing – new channels for new opportunities

Steve RoyleClient Solutions

Last year the landscape of pharma sales and marketing fundamentally changed. I’m not here to tell you what you already know, but to share...

Maximise value from remaining EOY budgets

Steve RoyleClient Solutions Director

Whilst not quite as common a phenomenon as they once were, End of Year(EOY) budgets can occasionally leave brand teams scrambling to figure out...

Online Advisory Boards – what have we learned?

Steve RoyleClient Solutions Director

If virtual advisory boards were once an experimental concept or after-thought, COVID-19 has driven the acceleration of pharmaceutical digitalisation, with numerous brand teams repurposing...

Keep the content – change the channel

Steve RoyleClient Solutions Director

Something that has long troubled pharma brand teams, is the fact that whilst our industry creates such well-researched, creative and pragmatic digital resources for...

Crowdsource this

Steve RoyleClient Solutions

Social media has changed the way we interact with people, brands and information. By the nature of their design, platforms such as Youtube, Facebook...

Play to your strengths, partner for your weaknesses

Steve RoyleClient Solutions

In recent years, I’ve met with many Pharmaceutical leaders who share the same vision, to transform their traditional, slow and complex organisation into a...

The trouble is, we actually now know…

Steve RoyleClient Solutions

In 1928 the ‘pioneer of marketing’ John Wannamaker was famously quoted: “Half the money I spend on advertising is wasted; the trouble is,...

Back… to the future!

Steve RoyleClient Solutions

Excuse the cheesy title, This iconic film was on TV last night and it triggered what I believe to be a pivotal thought… Few...