Regular snapshots of our thoughts regarding what's trending in healthcare marketing, and the associated impact on your HCPs, your patients and your marketing efforts.
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Online Advisory Boards – what have we learned?
Steve RoyleClient Solutions Director
If virtual advisory boards were once an experimental concept or after-thought, COVID-19 has driven the acceleration of pharmaceutical digitalisation, with numerous brand teams repurposing...
Keep the content – change the channel
Steve RoyleClient Solutions Director
Something that has long troubled pharma brand teams, is the fact that whilst our industry creates such well-researched, creative and pragmatic digital resources for...
Crowdsource this
Steve RoyleClient Solutions
Social media has changed the way we interact with people, brands and information. By the nature of their design, platforms such as Youtube, Facebook...
Play to your strengths, partner for your weaknesses
Steve RoyleClient Solutions
In recent years, I’ve met with many Pharmaceutical leaders who share the same vision, to transform their traditional, slow and complex organisation into a...
The trouble is, we actually now know…
Steve RoyleClient Solutions
  In 1928 the ‘pioneer of marketing’ John Wannamaker was famously quoted: “Half the money I spend on advertising is wasted; the trouble is,...
Back… to the future!
Steve RoyleClient Solutions
Excuse the cheesy title, This iconic film was on TV last night and it triggered what I believe to be a pivotal thought… Few...
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