Regular snapshots of our thoughts regarding what's trending in healthcare marketing, and the associated impact on your HCPs, your patients and your marketing efforts.
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Virtual Engagement FAQs
Kim FrostHealthcare Writer
Download the free resource to access the most common questions asked by industry peers regarding virtual engagement with HCPs. Interested to take virtual engagement...
Patient panels – “Nothing about me, without me”
Kim FrostHealth Writer - Medical Communications
Discover how a rare disease brand team worked with a patient advocacy group to deliver a Rumi patient advisory board, or ‘patient panel’ to...
Care continuity for the win
Kim FrostHealth Writer - Medical Communications
Two recent awards for #continuityofcare campaigns celebrated innovation in healthcare communications, while highlighting the importance of maintaining GP attendance and pathology testing during #COVID. Congratulations to Medicines...
Improving HCP awareness and confidence in diagnosing rare disease
Vik ChowdharyCustomer Engagement Manager
See how a rare disease brand leveraged a NAMM solution to immediately engage with target HCPs to increase disease awareness and improve education around...
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