Swipe Insights - Swipe Health

Virtual advisory board meetings have become an increasingly popular way for companies to gain valuable insights from industry experts in the digital age, particularly...

Rumi Case Study

Steve RoyleFounder at Rumi

A consumer health brand sought insights into current challenges in preconception and pregnancy care in Australia in New Zealand. The team opted for a...

How to host a successful ‘Any-time’ virtual meeting

Steve RoyleFounder at Rumi

There is no denying the importance of meeting with your KOLs to gain advice and insights, build trust, and progress projects and clinical trials....

How To Host A Successful Any-Time Virtual Meeting – Part 2

Steve RoyleFounder at Rumi

You may remember in a previous post where we spent some time and a few words talking about how to plan and set up...

Introducing – MyMedicalAffairs.com (MyMA)

Steve Royle

Swipe Health is excited to announce the launch of mymedicalaffairs.com – or MyMA for short. MyMA shall be a central online locale where medical...

Book Launch: ‘What we really ask Dr. Google’; Healthcare Insights in the Digital Age

Steve RoyleClient Solutions

Julia Walsh, whose pioneering work to tap into big search data for health insights was recognised early on in a Swipe Bytes Pharma IDOL...

Artificial Intelligence and Pharma: What’s it all about? (Part 2)

Dr Andrée BatesFounder and CEO at Eularis

Companies now recognise the need to utilise Artificial Intelligence (AI) in order to remain competitive as well as realise cost savings and faster revenue...

Do a Dubler

Steve RoyleClient Solutions

How a selfless act on sport's biggest stage can be leveraged to benefit our own professional and social networks...

Artificial Intelligence and Pharma: What’s it all about?

Dr Andrée BatesFounder and CEO at Eularis

Everyone is aware of the term ‘Artificial Intelligence’ or ‘AI’ now and that it has big implications in pharma commercial activity. But there are...

“I’m Zoomed Out!”

Steve RoyleClient Solutions

This was a hard-hitting quote from an Australian KOL during a recent webinar hosted by APPA* when discussing online meetings with MSLs and Industry. It’s...

Connecting to and engaging with a global community of Oncologists

Kim FrostHealthcare Writer

While mobile health apps and medical software tools show great potential for healthcare professional and patient support, sorting the good from the bad is...

Grab your ear plugs – it’s noisy out there

Steve RoyleClient Solutions

You know those eDMs you’re sending out, the HCP hubs, apps, resources and webinars you’re trying to promote to your target clinicians? Guess who...

What KOLs Want – Advisory Boards Beyond 2020

Steve RoyleFounder at Rumi

Primarily owing to the cancellation of traditional in-person meetings, a specific area where the industry had to pivot on a 5-cent piece was advisory...

Pharma and Digital Health. What’s Happening?

Gary MonkHealthcare Innovation Consultant - Gary Monk Digital Consulting

But things have changed, at least if you look through the lens of Pharma & Tech companies partnering, with a focus on developing Digital...

Virtual Engagement FAQs

Kim FrostHealthcare Writer

Download the free resource to access the most common questions asked by industry peers regarding virtual engagement with HCPs. Interested to take virtual engagement...

Why #SLOisthenewSEO

Julia WalshCEO at Brand Medicine International

Search Engine Optimisation (SEO) has long been established as the best practice approach to ranking digital content in Search Engine Results Pages (also known...

Why trust is the most important factor in healthcare marketing

Simon DaviesCEO & Founder - Bastion Brands

Considering no relationship has higher stakes than that involving a person’s health, trust is a crucial factor in healthcare marketing. It is usually hard-won,...

Flexible marketing – new channels for new opportunities

Steve RoyleClient Solutions

Last year the landscape of pharma sales and marketing fundamentally changed. I’m not here to tell you what you already know, but to share...

Maximise value from remaining EOY budgets

Steve RoyleClient Solutions Director

Whilst not quite as common a phenomenon as they once were, End of Year(EOY) budgets can occasionally leave brand teams scrambling to figure out...

Patient panels – “Nothing about me, without me”

Kim FrostHealth Writer - Medical Communications

Discover how a rare disease brand team worked with a patient advocacy group to deliver a Rumi patient advisory board, or ‘patient panel’ to...

If You Could Read Patients’ Minds, Would You?

Julia WalshCEO at Brand Medicine International

Search Listening offers unmatched insights into the questions patients have about their condition and treatment. Of the 6 billion or so searches people undertake...

Online Advisory Boards – what have we learned?

Steve RoyleClient Solutions Director

If virtual advisory boards were once an experimental concept or after-thought, COVID-19 has driven the acceleration of pharmaceutical digitalisation, with numerous brand teams repurposing...

Five steps to embarking on a Customer Experience transformation in Australian Pharma

David TranCustomer Experience Manager, Boehringer Ingelheim ANZ

The pharmaceutical industry has an incredible opportunity with Customer Experience to deliver more value to Healthcare Professionals and improve the lives of patients. What...

Look after your mental health, this October

Peter StephensonManaging Director, West 53rd Street Digital

The selfcareinhealthcare bi-partisan industry Coalition have partnered with Mental Health Australia to help build awareness of World Mental Health Day on Saturday October 10....

Care continuity for the win

Kim FrostHealth Writer - Medical Communications

Two recent awards for #continuityofcare campaigns celebrated innovation in healthcare communications, while highlighting the importance of maintaining GP attendance and pathology testing during #COVID. Congratulations to Medicines...

Keep the content – change the channel

Steve RoyleClient Solutions Director

Something that has long troubled pharma brand teams, is the fact that whilst our industry creates such well-researched, creative and pragmatic digital resources for...

Improving HCP awareness and confidence in diagnosing rare disease

Vik ChowdharyCustomer Engagement Manager

See how a rare disease brand leveraged a NAMM solution to immediately engage with target HCPs to increase disease awareness and improve education around...

COVID forced pharma industry transformation to a ‘digital-first world’

Peter StephensonManaging Director, West 53rd Street Digital

Pharma adapts No doubt COVID 1.0 has dramatically impacted the pharma industry in what became a ‘digital-first world’ literally overnight, presenting opportunities for those...

Thank you to the Real Heroes

Steve RoyleClient Services

On International Nurses’ Day we’d like to recognise and extend our sincere thanks to Nurses all over the world. Nurses have long been the...

Swipe Health in running for Prime Award

Steve RoyleClient Solutions

Swipe Health are pleased to be announced as a finalist at this year’s Prime Awards. These awards are considered a benchmark which recognises excellence...

Swipe Health recognised as a ‘business of tomorrow’

Steve RoyleClient Solutions

Australian digital health agency Swipe Health has just been named one of 200 outstanding businesses with a clear vision to shape their industries in...

Crowdsource this

Steve RoyleClient Solutions

Social media has changed the way we interact with people, brands and information. By the nature of their design, platforms such as Youtube, Facebook...

Play to your strengths, partner for your weaknesses

Steve RoyleClient Solutions

In recent years, I’ve met with many Pharmaceutical leaders who share the same vision, to transform their traditional, slow and complex organisation into a...

The trouble is, we actually now know…

Steve RoyleClient Solutions

In 1928 the ‘pioneer of marketing’ John Wannamaker was famously quoted: “Half the money I spend on advertising is wasted; the trouble is,...

Back… to the future!

Steve RoyleClient Solutions

Excuse the cheesy title, This iconic film was on TV last night and it triggered what I believe to be a pivotal thought… Few...