Australian digital health agency Swipe Health has just been named one of 200 outstanding businesses with a clear vision to shape their industries in the future, as part of Westpac’s Businesses of Tomorrow program.
Swipe Health employs a unique business model, that connects pharmaceutical companies with Healthcare Professionals (HCPs) and patients by leveraging a range of established New Age Medical Media (NAMM) solutions. These digital resources provide education and support designed to help HCPs provide better care to their patients, from initial diagnosis through to treatment and ongoing management.
Swipe Health’s NAMM range includes well known digital medical resources such as Calculate by QxMD, Figure 1, drawMD, Cancer Aid and Sosido, which between them engage with millions of health care professionals from around the globe.
By engaging with HCPs through trusted digital resources that are already embedded within their workflow, pharmaceutical companies are able to play a more meaningful role in delivering support to HCPs and patients, at a fraction of the cost that it would otherwise take to design and build bespoke digital solutions.
“Over the past 18 months, we’ve proven the strength of the NAMM model by providing solutions to pharma brands that, crucially, put the needs of patients and doctors first, but also deliver tangible results for the brand,” said Steve Royle, Managing Director and founder of Swipe Health.
“The model is garnering significant momentum, with growing audiences of HCPs downloading these tools and consequently engaging with the industry-sponsored content; and we have more partnerships on the horizon,” he said.
Being recognised as a Business of Tomorrow is another proud milestone for the company in 2018, after recently being announced as a finalist at the eyeforpharma European awards in Barcelona for an initiative with one of their UK clients.
About Swipe Health
Launched in 2016, Swipe Health’s disruptive New Age Medical Media (NAMM) model provides a unique, impactful and value-based method for pharmaceutical companies to connect with and support both healthcare professionals and patients.
Swipe Health maintains a primary focus on improving patient outcomes, achieved via the provision and promotion of high-value, innovative and impactful education to HCPs and patients alike. Swipe Health works with companies in Australia, UK, USA, Canada and New Zealand with several more markets to align in the next 12 months.
About The Westpac Businesses of Tomorrow Program
The Westpac Businesses of Tomorrow program recognises and supports great Australian businesses today, with a clear vision for tomorrow. The program was announced in April 2018 to help businesses, big and small, transition and grow in a changing economy.
The Westpac Businesses of Tomorrow program had an incredible response from Australian businesses, receiving over 4,000 applications. This demonstrates the overwhelmingly positive response from the business community.
The Businesses of Tomorrow were chosen on their potential to shape Australia’s future. Each selected business demonstrated the following qualities to an exceptional degree:
– A track record of delivery
– Clarity of purpose and vision
– Outstanding value to customers
– Capability to meet tomorrow’s challenges
– Adaptability and resilience
– Contribute beyond the business to the community, industry or the economy