2020, the year where digital transformation in pharma took a gargantuan leap forward, primarily owing to the absence of traditional in-person meetings.
One specific area where the industry had to pivot on a 5-cent piece, was advisory boards.
Moving forward, it’s clear the HCP engagement landscape has changed. Furthermore, KOL preferences and expectations have also evolved in line with this transformation.
Swipe Health had a birds-eye view of developments over the past 12 months as we delivered advisory boards using four different virtual platforms. We then sent follow-up surveys to participants, seeking their thoughts and preferences for future events.
We are pleased to share these results and insights with you now – to support your KOL engagement in this rapidly evolving digital environment.
When to use which channel
Moderator type and more