At the turn of the century, the industry leveraged printed medical journals to embed creative advertisements, communicating key messages via imagery, headlines and claims.
Then came the transition to digital, where HCPs began to shift preferences on how they liked to receive and engage with medical content. Pharma followed suit and repurposed their creative to suit the new online formats.

Today, we know that HCPs consider published research as the most trusted source of medical education, and that increasing numbers now choose mobile over desktop as their preferred format.

Source: Veeva 2016 Future of Medical Conferences / Ashfield Meetings & Events 2016 Survey

These insights have led to the development of a more evolved and refined approach for scientific engagement and exchange.

To this, Swipe Health has pioneered a new type of campaign…

Amplified Research Campaigns in Read

What is Read?

The Read personalised digital medical journal is used by over 50,000 UK HCPs to stay up to date with the latest research from over 30,000 journals. Read curates the latest medical literature relevant to the user’s interests into daily reading lists – enabling HCPs to review all the latest research that impacts their practice, in just minutes per day.

“Redefining Medicine with Apps and iPad”
“Most innovative” + “Top Medical App”
“Essential” + “New & Noteworthy”

Industry can now leverage Read to deploy impactful key messaging and educational campaigns

  • Embed published research into target HCP reading lists – to promote and consolidate key brand communications and education

  • Capture audience at the ‘teachable moment’, when they are primed to absorb new information

  • Engage with HCPs digitally - including those not in contact with company representatives

  • Pay per click – only pay when a target HCP taps on and engages with your campaign, eyeballs are no charge.

Promote your messages “academically”

  • Pilot campaigns for <$10k.

Discover how you can leverage Read to boost your brand’s share of voice and differentiate key messaging in 2021.

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