2000's
At the turn of the century, pharma marketers leveraged printed medical journals to embed creative advertisements, communicating key messages via creative imagery, headlines and claims.
2010's
Then came the transition to digital, where HCPs began shifting preferences on how they liked to receive and engage with medical content. Pharma followed suit and repurposed their creative to suit the new online formats.
2020's

Now we’re in the “new normal”, and whilst the majority of HCPs still view medical journals as the most trusted source for medical education, increasing numbers now choose mobile over desktop as their preferred format.

Source: Veeva  / Ashfield

Pharmaceutical marketers have also undergone a strategic shift – moving away from conventional advertisements in embracing a focus on imparting information, education and support.

As a result, a new approach to campaigns has emerged….

Promoted research campaigns in Read

What is Read?

The Read personalised digital medical journal is used by over 3 million HCPs worldwide to stay up to date with the latest research from over 15,000 journals. Read curates the latest medical literature relevant to the user’s interests into daily reading lists – enabling HCPs to review all the latest research that impacts their practice, in just minutes per day.

“Redefining Medicine with Apps and iPad”
“Most innovative” + “Top Medical App”
“Essential” + “New & Noteworthy”

Pharma marketers can now leverage Read to deploy impactful key messaging campaigns

  • Embed published research into target HCP reading lists – to promote and consolidate key brand messages

  • Capture audience at the ‘peak moment of receptivity’, when they are primed to absorb new information

  • Engage with HCPs digitally - including those not in contact with company representatives

  • Pay per click – only pay when a target HCP taps on and engages with your campaign, eyeballs are no charge

Promote your messages “academically”

  • A campaign for any budget .

Discover how you can leverage Read to boost your brand’s share of voice and differentiate key messaging.

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